Checking the company logo and website, I decided that a Dronevolution ‘rebranding’ was really needed. Originally, the owner only asked me to help with his website SEO. But, I persuaded him to invest in a new identity and a revamp of his company website. In a joint effort with my brother Patrick, we designed a new logo. Subsequently, I completely redesigned the Dronevolution website and properly optimised it for the search engines. As a result, the emergence of an original brand ‘personality’, greatly helped the company to compete in the French drone leisure market.