Consumers are prepared to pay a premium for brands that offer them relevant added values. Successful branding is all about effectively communicating these values to the consumer.
The consumer clear perception of a brand’s added values promotes brand loyalty. Brand image plays a vital role in the process, being the catalyst for the emergence of a brand’s personality.
The design of your logo is the critical element of your brand identity. It lays the groundwork for all of your marketing materials, from stationery and packaging, to print design and website.
Consequently, a successful logo is much more than just a pretty picture: every aspect of its design is crucial to presenting the right image.
Green Drum takes a comprehensive approach to designing your brand identity that includes researching your audience and your competition, as well as understanding your business objectives and brand story.