Artois Brewery

Corporate Identity & Implementation
Interbrew Belgium

Back in 1366 Sebastien Artois founded ‘The Horn’ brewery, which later became the ‘Artois’ brewery. To convey the brewer’s traditional values (without inappropriate nostalgia) a distinctive, timeless lettering was combined with a horn symbol, surrounded with beer ingredients. This horn device was the basis of the brewery’s new identity and became an inherent part of the Stella Artois brand itself.