Obernai Village

Obernai Village

Brand Image & Packaging Design
Kronenbourg S.A. France

This fresh and more refined new packaging was designed to reinforce Obernai Village’s unique positioning as a light, low-alcohol lager ideal for BBQs and garden parties. To optimise the brand’s niche, a new, mini-barrel packaging concept was produced. For cost efficiency, the branding was printed directly onto it, instead of on a separate label.

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