Brand Image, Packaging Design & 3D Branding
Bass Brewers UK
The quintessential ‘working men’s club’ beer from Sheffield was desperately in need of an identity which would recapture its essence and re-establish a link to its roots. The ‘steel man’ gave a face to the brand, along with a sense of pride in the beer’s northern origins. A strong presence on the bar is a must for any volume brand. Thus a distinctive bar font was designed as an essential part of the brand’s image revitalisation. To complete the project a new logo was created for the sponsorship of the Rugby League Championship.